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Why is clean important?

Published 24 days ago • 2 min read

How clean is your subscriber list, Reader?

While it may seem like having a huge email list is the best thing when it comes to email marketing, that's not always the case. Sure, it's important to grow your email list, but not every subscriber is a potential lead. If they're not engaging with your emails, they're just taking up space on your list and costing you money.

Let's look at 3 reasons you should be cleaning your email list.

1- You'll get better open and click-through rates.

By removing invalid and inactive email addresses, you'll improve your engagement rates.

2- You'll improve your deliverability.

If your email list is filled with outdated or inactive email addresses, your email campaigns can become ineffective and result in high bounce rates and spam complaints. These are indicators to internet service providers that your content is irrelevant, marring your sender reputation and risking your email deliverability to the subscribers who genuinely want to hear from you.

3- You'll save money.

With most email service providers, your monthly cost is based on the number of subscribers you have, so why pay for uninterested subscribers?

Need some help with cleaning your list? I've created a List Cleaning Automation that you can import directly into your ConvertKit account with the click of a button.

This template will help you get rid of inactive subscribers without affecting your sender reputation. The entire process is automated, making it effortless for you.

The Email Journey Toolkit includes two other automation templates besides the List Cleaner Automation. Each automation comes with a video tutorial, providing a detailed, step-by-step guide on how to implement it into your ConvertKit account.

You can get the List Cleaner Automation template in the Email Journey Toolkit for just $97.

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Marketing solutions for online business owners

Samantha Weckesser | Mama Hen Media

My mission is to help online business owners like you create customer journeys that turn leads into loyal customers. With over 1,600+ students and 1:1 clients under my belt, I've learned a thing or two about email marketing tools, and let me tell you- ConvertKit is my BFF. I'm passionate about helping you learn, love, and leverage your ConvertKit account to its fullest potential. That's why I offer trainings, templates, and tutorials, making it easy for you to create hassle-free and effective email marketing campaigns.

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