How clean is your subscriber list, Reader?

While it may seem like having a huge email list is the best thing when it comes to email marketing, that's not always the case. Sure, it's important to grow your email list, but not every subscriber is a potential lead. If they're not engaging with your emails, they're just taking up space on your list and costing you money.

Let's look at 3 reasons you should be cleaning your email list.

1- You'll get better open and click-through rates.

By removing invalid and inactive email addresses, you'll improve your engagement rates.

2- You'll improve your deliverability.

If your email list is filled with outdated or inactive email addresses, your email campaigns can become ineffective and result in high bounce rates and spam complaints. These are indicators to internet service providers that your content is irrelevant, marring your sender reputation and risking your email deliverability to the subscribers who genuinely want to hear from you.

3- You'll save money.

With most email service providers, your monthly cost is based on the number of subscribers you have, so why pay for uninterested subscribers?

Need some help with cleaning your list? I've created a List Cleaning Automation that you can import directly into your ConvertKit account with the click of a button.

This template will help you get rid of inactive subscribers without affecting your sender reputation. The entire process is automated, making it effortless for you.

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The Email Journey Toolkit includes two other automation templates besides the List Cleaner Automation. Each automation comes with a video tutorial, providing a detailed, step-by-step guide on how to implement it into your ConvertKit account.

​You can get the List Cleaner Automation template in the Email Journey Toolkit for just $97.​

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