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Marketing solutions for online business owners

Where are they really going?

Published about 2 months ago • 2 min read

Hey Reader,

Have you ever wondered how many of your subscribers actually receive your emails in their inbox? And how many of those emails end up in the spam folder?

Your sender reputation is a key factor that decides whether your emails will be delivered to your subscribers' inboxes or not. You wouldn't want to waste all your time creating emails that never get read due to your poor sender reputation, right?

Don't worry! I've got your back. Here are three ways to boost your sender reputation and enhance the deliverability of your emails.

1- Verify your sending domain.

Verifying your sender domain has always been a best practice, but as of February 2024, it is now a requirement to meet the standards set forth by Google and Yahoo. Verifying your domain helps confirm your identity and can be accomplished by adding a record to your domain host. If you use ConvertKit as your email service provider, they have an app to help make the domain verification process easier.

2- Send useful + valuable content.

If you consistently send well-crafted emails, your audience is more likely to open and engage with the content. This, in turn, sends positive signals to email providers about your sender reputation. Conversely, if you send low-quality or irrelevant emails that your subscribers never open, or worse, mark as spam, that sends negative signals to email providers and can harm your sender reputation.

3- Keep your list clean. Remove unengaged subscribers.

I get it, you've worked hard to build your email list, and the idea of removing subscribers can be tough. But trust me, if you have people on your list who never open or engage with your emails, it can really hurt your reputation as a sender. It's better to have a smaller group of people who are excited to hear from you than a huge list of people who don't care.

Do you need some help cleaning up your email subscribers list? No worries, I've got you covered! I've created a List Cleaning Automation that you can import directly into your ConvertKit account with just one click!

This template will help you to get rid of inactive subscribers without affecting your sender reputation. The best part? The whole process is automated, making it super easy for you!

The Email Journey Toolkit includes two other automation templates besides the List Cleaner Automation. Each automation comes with a video tutorial, providing a detailed, step-by-step guide on how to implement it into your ConvertKit account.

You can get the List Cleaner Automation template in the Email Journey Toolkit for just $97.

Every Thursday expect a fresh batch of tips tailored specifically to help you succeed in the online business space.

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Marketing solutions for online business owners

Samantha Weckesser | Mama Hen Media

My mission is to help online business owners like you create customer journeys that turn leads into loyal customers. With over 1,600+ students and 1:1 clients under my belt, I've learned a thing or two about email marketing tools, and let me tell you- ConvertKit is my BFF. I'm passionate about helping you learn, love, and leverage your ConvertKit account to its fullest potential. That's why I offer trainings, templates, and tutorials, making it easy for you to create hassle-free and effective email marketing campaigns.

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