Raise your hand if you were a victim of today's Instagram/ Facebook/ Threads outage, Reader. 🙋‍♀️

This isn't the first time these heavily relied-on platforms have failed us. Remember back in 2021 when Instagram and Facebook were down for 6 hours and people didn't know what to do with themselves?

Putting all of your marketing eggs in one basket is a risky strategy. While social media can be great for building brand awareness and connecting with your followers, at the end of the day, it is not a platform that you own.

That's where email marketing comes in. Unlike social media where algorithms control what content your users see, email marketing provides a direct line of communication with an audience that has actively expressed interest in your content by joining your list in the first place.

With a solid email marketing strategy, you can customize your content and target your messaging to your subscribers based on how they have engaged with your content. If you're looking for an effective email marketing platform, I highly recommend ConvertKit. It offers powerful features that can help you streamline your marketing.

Want to learn how to leverage ConvertKit and its robust features for your email marketing strategy? Join the hundreds of students already enrolled in ConvertKit Quickstart.

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​Learn more about ConvertKit Quickstart here.