Hey Reader,

Let's talk about your ideal audience and how well you know them.

Here's the thing: when it comes to building a successful content funnel, understanding your target audience is everything!

Who are you trying to reach? What are their pain points? What motivates them to make a purchase?

By answering these questions, you can create targeted content that speaks directly to your audience and guides them through your funnel to ultimately make a purchase from you.

But how can you gain these insights and truly connect with your audience?

Social listening is one of my favorite tools to understand my ideal client. It's like being a secret spy but without all the cool gear.

You tune into what people are talking about and analyze how to make it work for you.

Here's how I leverage social listening to better understand my target audience:

1- Identify relevant communities

I like to use Facebook groups that are full of my ideal clients. These spaces often host conversations that provide valuable insights into their questions, challenges, and aspirations.

2- Observe and analyze conversations

I pay close attention to the questions that are asked, the problems they are trying to solve, and the language that they use. I will often take screenshots of the conversations so that I can refer back to them later.

3- Create content that resonates

Armed with the knowledge gained from social listening, I craft engaging and informative content, such as blog posts, Instagram posts, and emails. By using the same language as my target audience, and addressing their pain points, I can establish a genuine connection and provide value through my content.

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Are you going to try social listening?

It's a chance to show your audience that you totally get them and that you're the one with the answers they have been seeking.

If you need help finding communities full of your ideal client, DM me on Instagram.

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• ​ConvertKit's Creator Network: With the Creator Network, you can recommend and be recommended by other creators to grow your newsletters together. When they gain new subscribers, so do you. When you gain new subscribers, so do they. Get started for free.​
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